Having a network of friends, family, and influencers to support you can make a huge difference. Other communities like IndieHackers, Entre, Startup School, Facebook, and Slack Groups can help give a boost to your launch. Start by following people, engaging with other launches by commenting, and being an active member of the community discussions on Product Hunt. Here’s an amazing Twitter thread that explains cold DMs really well, based on personal experience. Of course, this is a better approach that is time-consuming but also very rewarding. Once, they are familiar with you, you can start a conversation with the person until you feel that it’s time to ask for their help. Once you have the list, follow the person and engage with their content for days. We thought that we were doing the right thing but later realized that it wasn’t that easy. We asked people to support us during our launch and in return, we promised Ricotta Trivia free for three months. It was too direct and basically the wrong move. We collectively DMed 1,500+ people in two weeks. On our Google Sheet, we created columns for every person: Name, Headline, Username, Twitter URL, Open DM (Y/N), Influencer (Y/N), Response (Y/N), Final Status and kept filling this out as we DMed people. Image provided by the author What we did right We got close to 50 sign-ups in the first 48 hours, which gave us a huge boost and a chance to potentially convert these sign-ups into paid subscribers. We finished as the #7 product of the day with 300+ upvotes and 84 comments (including our comments). You’ll have to begin with having a solid launch plan and work hard. Once you launch, you need to get organic upvotes to be featured on the front page. You can check out the list of Top Hunters, makers, and products to get an idea of how it works. These hunters have a trusted reputation and can help you launch your product with a huge boost. Product Hunt has the concept of having hunters on the platform. You can check if your product is eligible on Product Hunt’s FAQs. Of course, not all products are eligible to launch on Product Hunt. You can keep launching your product after making iterations on Product Hunt without hesitation. A lot of people will be happy to test out your product and give feedback to improve your product. The biggest benefit of launching on Product Hunt is how close-knit and helpful the community is. Of course, it is a free platform, which is a huge benefit for early startups. Product Hunt is a community of founders, product enthusiasts, and tech geeks to discover new products and for makers to launch their products or services and get in touch with their first real users. We’re sharing all the mistakes we made along with our learnings so that you can ace your launch! How Does Product Hunt Work? So our product was a natural fit for Product Hunt, given the number of founders and remote teams that are active on the platform. Our product, Ricotta Trivia, is a Slack app for virtual team activities and games like trivia contests, icebreakers, and fun games.
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